Your sales team needs leadership. You don't need another full-time salary.
Hands-on sales leadership plus practical sales systems, proven follow-up processes, scripts, CRM workflows, and thoughtful AI-assisted tools—without a permanent hiring commitment.
Founder career achievements, not results of Sales Management Partners client engagements. $50M+ lifetime sales is founder-reported; the other figures are documented in the founder’s resumes. Meet the founder.
You built the business. Now you're managing every sale.
When you're the owner and the de facto sales manager, sales leadership can pull you away from running the company.
Leads, proposals, and open opportunities go untouched without someone driving next steps.
Salespeople are busy, but expectations, coaching, and consistent measurement are missing.
You're handling escalations, forecasting, and performance questions instead of focusing on growth.
Practical sales management. Not another binder of advice.
Keep the team moving while you're hiring a permanent manager, opening a new territory, or navigating a transition.
Weekly sales meetings, one-on-one coaching, pipeline oversight, performance scorecards, and owner reporting.
Build follow-up scripts, repeatable workflows, CRM visibility, and carefully reviewed AI-assisted outreach and marketing processes.
We don’t just coach your team. We build the systems that help it perform.
A great sales process should keep working when the owner steps away. We combine people leadership with usable technology, process documentation, and practical automation.
Sales playbooks & scripts
Discovery questions, qualification checklists, objection handling, proposal follow-up, and team-ready sales guides.
CRM & automation
Pipeline stages, clear responsibilities, activity dashboards, automated reminders, and lead-routing ideas that fit your current tools.
AI-assisted marketing
Optional AI-supported drafting for emails, outreach sequences, lead research, and campaign testing—always reviewed by a human and tailored to your audience.
We understand sales beyond a screen.
From door-to-door prospecting and cold calls to relationship-based B2B selling, we help teams turn outreach into disciplined, repeatable activity. The objective is better conversations, more consistent follow-up, and a team that can prospect confidently.
Territory planning, opening conversations, handling objections professionally, and developing a practical follow-up rhythm for field representatives.
Call frameworks, discovery questions, voicemail and email sequences, lead qualification, and coaching that helps teams make better use of each conversation.
Practical coaching on active listening, rapport, questioning, reframing, and language choices. Drawing on training in neuro-linguistic programming (NLP) and sales psychology to strengthen practical sales conversations.
Especially relevant for owner-led businesses using outside sales, canvassing, appointment setters, or small B2B sales teams. Outreach practices should follow applicable consumer-protection and contact rules.
From owner-dependent selling to repeatable performance.
Our practical approach helps owners build the structure, visibility, and coaching cadence their team needs. Here's what that looks like.
Strong business. No formal sales playbook yet?
Not every owner needs an outsourced sales manager. If you are generating revenue but still figuring out how to prospect, qualify leads, follow up and coach your first salespeople, start with a lighter, more affordable program.
Sales Foundations Coaching
Practical guidance and tools for an owner who needs to build better sales habits and systems, without paying for ongoing team management.
- Kickoff sales health check and a prioritized action plan
- Two private 45-minute coaching calls each month
- One customized sales script or follow-up sequence in the first month
- Simple pipeline tracker and weekly self-review scorecard
- Optional AI-assisted message drafting and workflow recommendations, reviewed for your business
Best fit: A profitable business with an owner-led sales function and 0–1 salespeople. Specialized advertising campaigns, custom software setup and direct staff management are not included.
Get leadership and better systems without a long contract.
Our introductory pilot lets you experience a hands-on sales management partnership with defined deliverables and a clear decision point at 30 days.
30-Day Sales Leadership & Systems Sprint
A focused starting point for owner-led teams of 2–3 salespeople.
Included in your first 30 days- Sales team and pipeline diagnostic with priorities
- Weekly sales accountability meeting (4 total)
- Two one-to-one coaching sessions
- Practical sales playbook: pipeline stages and follow-up scripts
- CRM action plan and one agreed, simple workflow improvement
- Owner scorecard and a 60-day improvement roadmap
Clear scope: Includes four scheduled weekly team meetings, two individual coaching sessions, and the defined systems deliverables listed above. Daily supervision, extra coaching sessions, full CRM implementations, and ongoing management are outside this 30-day sprint and can be quoted separately.
We agree on the scope before starting. If a specified deliverable is missed, we complete it at no extra service charge within an agreed correction period. This does not guarantee additional revenue or sales volume.
The $1,495 sprint is a focused implementation engagement—not month-long day-to-day supervision. If you need someone to actively oversee your salespeople throughout the month, manage their weekly execution, provide additional coaching, and maintain accountability over time, we offer a separate ongoing sales leadership retainer. Ongoing management starts at $2,250/month, with responsibilities, meeting frequency, and availability agreed in advance. Request an ongoing management consultation.
Free Sales Compensation Planning Tool
Explore salary, commission, quota, and bonus scenarios before you update your team's pay plan.
Start with a focused 30-day engagement.
No need to commit to a full-time hire before understanding what your sales operation actually needs.
We review your people, sales pipeline, follow-up routines, and current management responsibilities.
We establish clear sales expectations, a meeting cadence, practical scorecards, and coaching priorities.
Review the progress and choose what comes next: extend outsourced leadership or transition to a permanent hire.
Engagement scope and fees are tailored to team size and support needs. No guaranteed revenue outcomes are represented.
Sales leadership built in the field—and scaled nationally.
Carlos Amador brings more than 15 years of sales experience, including national and regional sales management, hiring and coaching sales teams, building sales channels, and personally generating new business.
Across a career spanning direct sales, business development, real estate and sales leadership. Founder-reported cumulative figure; not a claim of consulting client results.
Personally generated in 2023 at Utopia Lighting while collaborating with an independent representative network, with nearly 100% year-over-year growth.
Built representative coverage across all 50 states and managed relationships with 19 independent agencies across assigned markets.
Introduced a virtual-assistant quote-processing workflow that reduced labor expense while preserving service quality.
Proven prospecting, not just theory.
Earlier in his career, Carlos built a real estate practice through more than 10,000 door-to-door contacts, daily cold calling, direct mail, and relationship-building. He completed 86 property transactions over eight years.
He has recruited and trained regional managers, inside sales staff, and independent sales representatives. His background also includes contract negotiation, B2B sales, pipeline development, and sales technology including NetSuite, SAP, and AI-assisted workflow optimization.
His professional development includes training in NLP and sales psychology, applied to rapport-building, discovery conversations, objection handling, and sales coaching.
Career figures describe Carlos's prior work, not client results for Sales Management Partners. The $50M+ lifetime figure is founder-reported; the specific $6.5M+ 2023 result and other accomplishments are documented in his resumes.
Discuss Your Sales TeamBest-fit businesses
We work best with established companies that:
- Have a small existing team of sales representatives or appointment setters
- Depend heavily on the owner for day-to-day sales direction
- Need prospecting scripts, field sales coaching, or improved follow-up
- Want hands-on management paired with useful CRM and AI-assisted systems
- Need temporary leadership while recruiting a permanent sales manager
Based in San Antonio. Serving businesses nationwide.
Need sales leadership before you make your next hire?
Tell us a little about your business and the challenge you're trying to solve. We'll follow up to explore whether a short engagement makes sense.
Based in San Antonio, Texas. Serving businesses nationwide through remote consulting and sales leadership.